What is the best men's fragrance in the UK for everyday wear?

For daily wear look for something fresh and clean rather than heavy. Citrus bergamot and light woods sit well in a UK climate and in an office or on public transport. Eau de toilette strength is usually right for daytime because it projects less and refreshes easily.

Eau de parfum carries a higher oil concentration so it lasts longer and sits closer to a signature scent. Eau de toilette is lighter and better for warm days gym mornings and everyday work. Many of our clients keep one of each: an EDT for the day and an EDP for evenings and events.

Three things help. Apply to moisturised skin because fragrance fades faster on dry skin. Spray pulse points at the neck wrists and chest rather than clothing alone. And keep the bottle out of the bathroom because heat and steam break down the top notes. A small refill bottle in your bag also solves the lunchtime drop.

Yes. Our elite refill bottles let you top up the same scent without buying a full presentation bottle every time so cost per wear drops. It is also less packaging. Ask us about refill sizes when you visit.

Please do. Come to 73 Lower Richmond Road Mortlake SW14 and try scents on skin not on paper because your skin chemistry changes how it settles. Give it twenty minutes before you decide. If you are booked in for a cut or colour smell a few while you wait and we will help you narrow it down.